Link building tools are software applications that allows you to monitor and analyze your website’s links. These tools help you identify broken links and improve your SEO performance. They also provide valuable insights into your competitor’s link profiles.
Ahrefs is an all-in-one SEO tool that has a suite of tools designed to help with link building. Their Backlink Gap analysis is super powerful and helps you spot untapped link opportunities.
Screaming Frog
While most SEO tools are akin to Swiss army knives, Screaming Frog is a scalpel designed for precision. Whether you’re conducting a detailed site audit or need to quickly check a few URLs, the tool provides valuable insights that can be used to improve your website’s performance.
For example, Screaming Frog can help you identify duplicate titles and descriptions. By identifying these issues, you can ensure that your content is unique and improve your site’s search engine visibility. In addition, the tool can help you identify internal and external links, which are important for SEO.
To get started, simply run a crawl and select the ‘Response Codes’ tab. From here, you can filter for all responses codes and view the pages that have been redirected. If you find any broken links, you can then export the list to a spreadsheet and correct them. This is a time-saving feature that can save you hours of work.
Majestic
Majestic is a suite of tools designed to give digital marketers and SEO professionals comprehensive insights into a website’s backlink profile. Its standout feature is Site Explorer, which allows users to perform a deep dive into their competitors’ backlink profiles. This information can help them develop more effective link building strategies.
In addition to its extensive backlink analysis, Majestic also has a wide variety of other features that can help you build links. Its Domain Flow tool provides a breakdown of the domains that link to your site, with filtering and sorting options for displaying results. It can even identify spammy domains and disavow them from your site.
Majestic also offers a number of free browser plugins, including for Chrome and Firefox. These tools provide at-a-glance metrics and backlink data for a webpage, with an “add to bucket” function that saves interesting links for future investigation. The plugins are particularly useful for prospecting. Majestic also has a helpful customer care team that is available to answer questions.
Ahrefs
Ahrefs is a powerful domain authority checker that helps you take your SEO to the next level. It has a variety of features that will help you get more links, including tracking and monitoring rankings, finding broken links, curating skyscraper articles, and more. Its competitor analysis tool is especially useful, as it provides a list of all the pages that rank for a particular keyword. This can be helpful in finding new link building opportunities and understanding the strategies of your competitors.
Another feature that makes Ahrefs stand out from other SEO tools is its ‘SERP Overview’ section. It shows you a list of the top-ranking pages for a keyword along with their backlink numbers and other important metrics. You can also use it to find new keyword opportunities and track your progress.
Ahrefs also allows you to disavow links and keeps a record of them in your account. This can be very useful if you’re working on international SEO or have multiple accounts.
Pitchbox
Pitchbox is a powerful tool for finding link opportunities and creating robust outreach campaigns. Its features include customizable templates, automated follow-ups, and detailed progress tracking. It also offers advanced keyword research capabilities to identify influencers. Moreover, it helps users refine their outreach strategy and maximize response rates.
While Pitchbox is not the only outreach software on the market, it can be a great choice for SEO agencies and in-house teams. It streamlines the process of connecting with industry influencers, bloggers, and websites. It also allows you to send personalized emails with an impressive response rate.
The Pitchbox email template feature lets you personalize your outreach emails with the name of the person you’re contacting. This saves you time, and it improves your chances of getting a reply from the webmaster or blogger. You can also import a list of contacts from a spreadsheet. The program will then search for the relevant information. It will look for blogs that have posted recent product reviews or articles on specific keywords. It will also find backlinks from your competitors.